Leo Liu is the General Manager of Electronic Arts Mobile, and before that he was working with PopCap China, and he revealed at his talk at GDC 2014 that Chinese people hated Plants Vs. Zombies 2, the companies had to approach the market in a much different way than it did for other markets. But when EA and PopCap were getting ready to launch Plants Vs. In China, oddly enough, the franchise is even more ever-present with clothes and accessories emblazoned with PvZ characters are very common. Zombies is an easily-accessible game that’s playable on a variety of devices from your phone to your tablet and even the PC. People across the world love how Plants Vs. Zombies brand is huge in China, but its rating in the App Store was really low when it launched.
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